10 Basics of the Marketing Plan.

10 Basics of the Marketing Plan.

10 Basics of the Marketing Plan.

1. Market Research

Collect, organize and write down data about the market where the product or service to be sold is purchased.

Some areas to consider:
Market dynamics, seasonal patterns.
Clients: Demography, market segment, target markets,the needs, the buying decisions.
Product: What is there now, what is the competition's offer?
Industry sales today.
The benchmarks in the industry.
Suppliers: The vendors you will have to trust.

2. Target market

Find the target market niche for your product and describe it.

3. Product

Describe your product:

 How does your product work in relation to the market?
 What does your niche need?
 What do they currently use?
 What do they need beyond their current use?

4. Competition

Describe your competition. Develop your "unique sale proposal".
What makes you stay out of your competition?
What is your competition doing?

5. Mission Statement

Write a few sentences:

 "Key Market": Who do you sell to?
 "Contribution": What do you sell?
 "Distinction": Your unique sale proposal.

6. Market Strategies

Write down the marketing and promotion strategies you want to use or at least consider their use. Strategies to consider:

 Networking: Go to where your market is.
 Direct marketing: Sales letters, brochures, flyers.
 Advertising: Written press, directories.
 Training programs: To increase awareness.
 Write articles, give advice, become known as an expert.
 Direct sale / Personal.
 Advertising / Press releases.
 Trade shows
 Website.

7. Price, Positioning and Branding

From the information you have collected, establish strategies to determine the price of your product, where your product is positioned in the market and how you will achieve brand awareness.

8. Budget

Make your budget:

  • What strategies can you pay?
  • What can you do at home?
  • What do you need to outsource?

9. Marketing Objectives


Set quantifiable marketing goals, that is, goals that can be converted into numbers. For example, your goals could be to earn at least 30 new customers or sell 10 products per week or increase your income by 30% this year. They could also include sales, benefits or customer satisfaction.


10. Monitor the results

Put your plan into practice, try it and analyze it. Identify the strategies that are giving you results and those that are not, rethink them again.