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To all of us who like the world of Startups, entrepreneurship and Innovation the importance of the business model may be obvious. Naturally, the basis of every business project is to have, from the beginning, clear ideas about what the company is going to be and how things are going to be done. Although it is not always easy. Therefore, in today's article, we are going to talk about a very useful and innovative tool: Alexander Osterwalder's Business Model Canvas, Innovation in the "Lean Startup" style and many other tools like Design Thinking.
This website pursues and promotes the study, development and application of the Lean Acceleration Canvas Methodology and the use of Innovación and Design Thinking Tools for startups, entrepreneurs and individuals.
This series of articles, videos, interviews and live modules are part of the training course defined in the STRUP.live project and is perfectly integrated into the global content for the training of technology transfer office staff, accelerators and incubators
This section presents the theoretical and empirical premises that have served as the basis for defining the Lean Acceleration Canvas methodology. The principles of the Lean Methodology and, therefore, the concepts and motivations that have guided the creation of a specific methodology for university spinoffs will be presented therein. Next, we describe, in a general way, the Lean Acceleration Canvas.
Assimilate a theoretical basis that bases the knowledge necessary for the understanding and application of the methodology proposed by the Lean Acceleration Canvas.
• Base Lean Thinking, considering its associated concepts, principles and methodologies.
• Expose the limitations of the current acceleration methodologies of university spin-offs.
• Present the specific Lean Acceleration Canvas methodology for use in incubators of technology-based companies.
What is a startup? - A startup is a young company founded by one or more entrepreneurs in order to develop a unique product or service and bring it to market. By its nature, the typical startup tends to be a shoestring operation, with initial funding from the founders or their families.
"Lean Startup" style innovation
There are many paradigms and systems that are obsolete, or that simply do not give the results that any entrepreneur seeks, so why are they still used? The answer is very simple, they are used because they follow the steps of people and companies, who once were successful, and it is thought that only in that way, applying the same tools, strategies, systems or methodologies can you have a business successful. However, the current conditions do not fully favor this idea, because today there is a very competitive and demanding market, which demands products or services that meet their expectations regarding quality, cost, environmental care among other factors and that each company, together with the people who run them, must keep in mind when making any type of decision.
There are some issues related to Lean Startup, and that facilitate the understanding of this new concept that has been increasingly introduced in the way in which organizations are managed and directed nationally and internationally. It is known that a large part of the new companies fail, because they do not know how to maintain a good administration system, or because the product or service they tried to offer did not meet the needs of their end customers. This situation has led many people to break with the business paradigms, the new analytical thinking with which they seek
innovate, grow and overcome any type of obstacle that can be presented to a company, while remaining effective and efficient. The ideas are many, but it is always necessary to pass them through a filter, with which it can be clearly identified that a system or a process can produce acceptable results, helping to minimize the risks that any innovative project can face.
What do the experts think?
It can clearly be seen that this is a new concept, therefore, it can be considered as a Lean Startup expert to not very large numbers of people, but based on the experiences they have had when developing and putting their ideas into practice, they have demonstrated that this methodology helps to raise the chances of having a successful business.
TIM O’REILLY who is the executive director of O’Reilly Media, mentioned that the Lean Startup method is not only based on the search for a successful business, but on the knowledge that can be acquired from those that already exist. Tim expresses his enthusiasm to see the principles of this methodology in government programs, in the health system and in solving the main problems worldwide. For TIM BROWN (executive director of IDEO) there are a couple of concepts that are not the ingredients of success in an organization, that are magic and genius, but to be successful it is necessary to manage the ideas of learning and replicating.
He also notes that the author Eric Ries clarifies what are some of the secrets that every entrepreneurial spirit has. STEVE BLANK a leading professor at Stanford University, UC Berkeley Hass Business School defines this method as the map of innovation of the 21st century, and has the firm conviction that the Lean Startup is the method that will take charge of making way for The next industrial revolution.
SCOTT CASE (Executive Director of Startup America Partnership) mentions that all the work teams of any company should take time to read the book “The Lean Startup Method”
GEOFFREY MOORE who is the author of "Crossing the Abyss" mentions that Ries's approach, author of the book "The Lean Startup Method" helps to understand the terms of persevering and pivoting that is handled so much in entrepreneurship. In the opinion of ROY BAHAT, president of IGN Entertainment, a company could improve greatly if it stopped to build from scratch what consumers require. It mentions that the Lean Startup is the basis for reimagining all aspects that are related to the operation of the work. Undoubtedly there are many comments that suggest the start-up of a Startup, however it is necessary to know in depth what are the qualities that they have, and the bases that need to be in place for them to be put into practice.
The foundations of Lean Startup.
In a conventional company, there is one goal and only one, which is: To obtain benefits, more specifically to obtain a profit derived from the offer to the market of a product or a service. But when thinking about a Startup, it is necessary to take into account an objective that goes beyond a simple economic gain, and is the design of a business model that is replicable and scalable. With this in mind, it can be said that in a company with the Lean Startup model, there is not yet a stable or defined business model, on the contrary, it is as if it were in a search phase and not precisely in a phase of execution and therefore the objective is not even to earn money.
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