Are you prepared? - This is the first post in the 2020 Startups series.

Are you prepared? - This is the first post in the 2020 Startups series.

Are you prepared?


This is the first post in the 2020 Startups series. In order not to get long, I initially divided it into four articles:

  • Professional experience. (This article)
  • Technical knowledge.
  • Shared knowledge. (co-founders)
  • Legitimate reasons for opening a Startup.

What you'll find in the following pages of the Startup Guide

The Startup Guide is organized in seven parts and within each part you will find chapters that deal with a specific topic.

  1. The first part. Let's define the terms “startup” and “web product”.
  2. The second part. In the second part we will discuss ideas and problems. (More on the Business Model)
  3. The third part. It is necessary to build the fast producer.
  4. The fourth part. Feedback.
  5. The fifth part. Create and manage your product.
  6. The the sixth part. In the next part we will see how other startups made their web products.
  7. The seventh part. Recommended books and resources for those who want to work with web product, innovation and startups.

This set of articles is organized into these seven distinct parts and in that specific order to facilitate reading sequentially. However, if you have a few questions, you want to go straight to it, go ahead. The preceding chapters are not necessarily a prerequisite for specific specimens reading.

Professional experience. (This article)

Let's go to the first The human being has a natural need to compete in practically all areas. In the corporate world it is no different, the goal is to earn more and climb to the top of the mountain, until one day, who knows, to be the president of the company. The small detail is that these places are limited and few people will actually be able to get there. Most of them try, but in the middle they give up and end up choosing a comfortable life, but without luxury. It is useless to say that it is different, basically, everyone would like to be rich and own a successful company. It may even be that in your early years as a professional, you believe that you can reach the top, but as the years go by, you realize that life is not a fairy tale, and that getting there is not so trivial .

Opening a Startup (company) may be an alternative, but you need to be prepared. You're? You need to have legitimate motives and goals. You have? At the beginning of his career, everyone suffers and gets spanked by the boss. Everyone gets paid less than they should and is pressured to work eighteen hours a day and do more than any human being is capable of. Everyone gets stressed, loses hair, gets dark circles, gets fat. Everyone has that fellow bag-puller or carpet puller, who is almost always the guy who gets promoted in front of you. Everyone is not recognized as they should be, is underutilized and thinks they could be doing more for the company. 

Do you want to know what that is? It is what you will experience every day of your life if you want to be an entrepreneur. This is where you learn the political game of corporations. Malice. The waist game. What is right or wrong. What you don't like to hear and what you like. It's reality.

The raw truth that no college or MBA can teach you. Just as there are people who change companies in the first difficulty, there are those who decide to open a startup. As you might imagine, this is the wrong reason, and the chance of it working out is minimal. Being frustrated because of the above problems cannot be your reason, going through all of this is important for you to be able to prepare. Knowing how to grow and move within an organization is difficult, but when it does, it is one of the signs that you are becoming prepared. If this has not happened to you yet, remember that the same thing you do today as an employee will be the same thing you do as an entrepreneur. Before going to war, learn to turn no into training.

From the moment you decide to open a startup, technical knowledge is no longer something important and becomes a prerequisite and you can be nothing less than an authority on the subject. When you get to the point of opening a startup, there is no middle ground, or you give the result or break your face and stay out of the game. It is not like coming from college that it was enough to stay above average to pass. If you don't get ten, you will not only repeat, but you will be employed again.

There is no shortage of companies in the market doing what you still want to start doing. And don't be happy thinking "Ah, I'm different because there are no players in my segment yet!". Still. Because if your segment is interesting, in the months following the launch, at least ten will be born. Believe me, it will be much worse than you think, one of them will arrive with heavy investment, another will bring down the market price with much more resources than you, another will give your product for free, anyway.

To be and stay competitive it is not enough to work to be good, you have to be the best. Whatever your means of learning, use it daily for your improvement. Do not believe in the formalities of society, believe in what brings you results applicable in the real world. A university course nowadays rarely adds knowledge for use in practice. Most of the time, if not all, is a big waste of time. Go to college because you want and like it, but don't trust it with your main learning. Learn in other ways, preferably alone and in practice. Technical knowledge is essential for starting a company.

Usually this knowledge you should have is about the service or product you are creating, for example software. Or, some knowledge that will help the development of this business, such as sales or marketing. In the latter case, it is highly recommended that you have a partner who has this knowledge. It is almost an obligation that the main knowledge of the business is among the shareholders.