False idea of ​​Innovation.

False idea of ​​Innovation.

False idea of ​​Innovation.

As Mark Twain said "A man with an idea is crazy until he succeeds", which is correct but it is not possible to conceive of the idea itself as innovation, since in these circumstances, every creative idea could be considered as innovation .

The concept goes further, implies acceptance in addition to the existence of resources and technology. In the words of Warren Bennis .- "Innovation will never be accepted immediately"; innovation must be accepted, first, by the innovator's colleagues and executives of the organization and then by society.

However, this concept remains incomplete since for innovation to be conceived as such it must be embodied in reality, that is, it is necessary to have the necessary resources and technology. On the other hand, "innovating is not necessarily synonymous with invention" of a new product or service.

To innovate, adapt, improve, even reintroduce a product or process that was applied in the past, change the way of doing things in a way that generates a better result or cost savings in any department of a company and that can allow a Smart or novel application by the client. "Innovation is not quality", Quality is an attribute to be sought but it is not in itself innovation since quality is 100% efficiency , while innovation is 90% error.

You can only innovate by making mistakes, failing, erring and failing in your conception and implementation. According to this it will be possible to know in depth the variants of the innovation developed by the organizations.

Innovation and its components

The goal of this perspective will be the emergence of an integrative concept of what innovation is, depending on the different conceptions that have been taking place over the last decades. It also aims to explain why innovation is considered a social phenomenon, so that the reader uses these concepts as a platform to understand subsequent perspectives. To this end, the different typologies of innovation will be announced both at an organizational level and as an element that is part of society. Finally, there will be a concatenation of the concept of innovation with the phenomenon of globalization, and how it has revolutionized innovation.


For a long time an attempt has been made to reach a concrete definition of what innovation really is, a subject that was studied in numerous publications, books, articles, papers, etc. As a result and given the multitude of conceptions, it was decided to choose the most representative and the ones that have endured over time. Among them, the following stand out:

Joseph Schumpter (1934) .- "Process of finding economic applications for inventions".
Martínez (1986) .- "It aims to create a value that meets the needs and desires of a particular group or of society in general."

Tushman and Nadler (1986) .- "It is the creation of a process, product or service, which is new to the business unit."

Bunge (1989) .- "It is a term that conceptually belongs to the social sciences and other formal and factual sciences."

Drucker (1991) .- “It is the key instrument of entrepreneurs, the means by which opportunities are seized. Conceive and carry out something new, still unknown and non-existent, in order to establish new economic relations between old, known and existing elements, and thus give them a new economic dimension ”

O.C.D.E (2005) .- "Introduction of a product or service, process, of a new or significantly improved marketing method, applied to the practices of a business, the organization of work or external relations."

Taking into account the different conceptions mentioned above is that it is raised in this perspective, concatenate all of them into a single concept as follows:

“Innovation is the Social Phenomenon that begins at the moment of the conception of the idea by an individual, which becomes debated, contradicted and developed by the surrounding group and later by society, pursuing the objective of making use of the internal and external opportunities and needs that influence it, so that it serves as a catalyst to implement it, to create or modify products, business processes, relationships with suppliers, etc., so as to add “Value” to the service or product, which must be valued and accepted by society ”