Profile of the Entrepreneur in the Knowledge Era.

Profile of the Entrepreneur in the Knowledge Era.

Profile of the Entrepreneur in the Knowledge Era.

Profile of the Entrepreneur in the Knowledge Era.

When evaluating the context of the knowledge society in which we are inserted, we can observe that the entrepreneurial process will be based, increasingly, on information technology and knowledge management, regardless of its sector of activity.

These variables that characterize the new knowledge society and the new competitive environment generate a great deal of environmental uncertainty, as the old methodologies for defining strategies based on analysis of trends and forecasts no longer apply.

In other words, entrepreneurs who are starting their projects at this historic moment, marked by sudden changes and complex scenarios, need to have a clear notion that change (always fast) is part of the strategic planning of their businesses. Therefore, among the many profiles identified by many authors and scholars of entrepreneurship, adaptability is an inherent characteristic of enterprises.

Two American management consultancies, MSI and McBer & Company, pointed out, after conducting a series of surveys, the existence of ten entrepreneurial skills that, in general, appear frequently in the profile of entrepreneurs who achieve success in their projects:

1. search for opportunity and initiative;
2. persistence;
3. risk acceptance;
4. experience of efficiency and quality;
5. commitment to work;
6. goal setting;
7. search for information;
8. systematic monitoring and planning;
9. persuasion and networking;
10. independence and self-confidence

When we think of the figure of the entrepreneur, especially with regard to common sense, it is practically inevitable that we think of someone who is opening his own business. It does not matter if it is called necessity entrepreneurship (unemployment, need for additional income, etc.) or opportunity entrepreneurship (the identification of a new market niche or a life and investment option).

However, it is unlikely that we will associate an employee or collaborator of an organization with the figure of the entrepreneur.

This paradigm started to be changed some time ago. Especially due to the work of an administration theorist named Pinchot, who started using, from the 90s, the concept of intrapreneurship, which today is better known as corporate entrepreneurship.

Today, we live in a moment of social changes that strongly affect the business models of many organizations, valuing business units, which can be perceived as small companies, within large organizations.

On the other hand, the same business environment will have to perceive the paradigm shifts in business modeling, which will require employees with different attitudes than those that prevailed in the past.

The employee / intra-entrepreneur will be the protagonist capable of taking a position on problem situations with speed, critical spirit and analytical capacity to propose solutions.

The innovative entrepreneur

Innovation is a concept discussed by business leaders, entrepreneurs, public managers, university students and all those protagonists who are involved in the development processes of countries, companies and other organizations.

Although the concept is not new and has already been widely publicized by economist Joseph Schumpeter in the mid-twentieth century, the pressure and competitiveness required after the process of globalization of markets and the advances in information technology in the last 30 years have made organizational environments very more complex and the world's most demanding population with regard to innovative solutions for all types of demands.

Facing this challenge is inevitable for the new economic and social actors that emerge in this new world, where the differentials provided by innovations are invaluable in this environment marked by competition, speed and changes.