What is digital marketing?

What is digital marketing?

What is digital marketing?

In simple terms, Digital Marketing is the promotion of a product, brand or service through one or more forms of electronic media. It differs from traditional marketing, because it involves the use of channels and methods that allow an organization to analyze its marketing campaigns and understand what works and what doesn't, usually in real time.

Digital Marketing allows monitoring aspects such as the information being viewed, how often and for how long, sales conversions, which content works and which does not, etc.

While the Internet is, perhaps, the channel most closely associated with Digital Marketing, it also includes wireless text messaging, mobile instant messaging, mobile applications, podcasts, digital television and radio channels, etc.

Marketing planning will help you develop products and services for your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better or different than that of the competition.

A good marketing plan can help you reach your target audience, increase your customer base and ultimately increase your profits.

Often you may need help to set clear, realistic and measurable goals for your business.

The development of a marketing plan is a process that requires a
research, time and commitment, but it is a very valuable process that will contribute greatly to your business success.

If you add to the above the fact that there are more than 2,400 million Internet users in the world, the potential of the Internet to publicize your products or services is incredible.

Therefore, using Digital Marketing in a correct way, you have in your hands a very powerful tool that will help your business or company to achieve the commercial objectives that you have set for yourself.

It can be difficult to understand that all these changes have occurred in just 2 decades.

Digital Marketing has changed dramatically and will continue to change. It is an essential part of SEO (web positioning) campaigns and offers numerous tools and strategies. Some of the original search engines no longer exist and it is very important that SEO and Digital Marketing specialists keep up with the latest trends that continue to shape the digital future.

To develop an effective Digital Marketing strategy, you must have 7 very important keys implemented:


1. The Marketing Plan
2. The Website
3. Social networks
4. Web Positioning (SEO)
5. Online Advertising (SEM)
6. Email Marketing
7. Web Analytics

If you know and master these 7 aspects, you can market any product or service on the Internet effectively and professionally.

What is marketing?

Let's start with the definition of Marketing or Marketing in Spanish.

According to Philip Kotler, considered by some to be the father of modern marketing, "it is the social and administrative process by which groups and individuals meet their needs by creating and exchanging goods and services."

The main objective of marketing is to take the customer to the limit of the purchase decision. In addition, it also aims to favor the exchange of value between two parties (buyer and seller), so that both are benefited. According to Philip Kotler, the term “the act of obtaining a desired product from another person” is understood as an exchange, and in order for it to occur, it is necessary that five conditions exist:

1. There must be at least two parts.
2. Each party must have something that is valuable to the other.
3. Each party must be able to communicate and deliver.
4. Each party must be free to accept or reject the offer.
5. Each party must believe that it is appropriate.

If for any reason, any of the parties involved in the exchange is not satisfied, it will prevent such exchange being repeated again.

What is a marketing plan?

What exactly is a marketing plan? What does it entail? How does it look like? How long does it take to make one? In essence, a marketing plan is a kind of route map for your company and must answer three basic questions:

  • Where are you?
  • Where are you going?
  • How will you get there?

Generally, the plan must cover one year. For small businesses, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go; But most of your plan should focus on next year.

You must allocate the time (a couple of months approximately) to write the plan, even if they are only a few pages; The development of the plan is the "heavy work" of marketing and you should consider that while the plan is being executed, you will face challenges and you must decide what to do and how to do it. Most marketing plans start with the first part of the year or with the opening of your fiscal year, if this is different.

Marketing is for all businesses:

large and small Without customers, your business would not survive, so to attract and retain customers, your company needs to understand the value of marketing. It is very unlikely that people will simply enter your business and buy you something without knowing who you are, what you are selling and why they should choose you over the competition.

Many small businesses do not give enough importance to the commercialization. They often see it as something that requires a great investment of money and luxurious advertising campaigns. However, marketing is much more than advertising and sales.

A marketing plan is a strategic document.

One of the biggest benefits of developing a marketing plan is that it helps you focus resources for the growth of your business.

The planning process helps you understand the different factors that can affect your success and instead of worrying about the future, you can have control over your business and livelihoods.

Writing and research for your marketing plan give you the opportunity to:

▪ Identify your target market and understand how your product or
Service meets your needs.
▪ Identify your competitors and what your target customers think
about the strengths and weaknesses of your competitors.
▪ Position your brand, products and services so that your market
goal see your business as better or different than the competition.
▪ Set specific measurable goals and deadlines for your
marketing activities
▪ Draw up a strategy to reach your target audience, including
the messages, channels and tools to use.

As important as having a marketing plan is keeping it up to date. A marketing plan is not a document that is created once to be stored in a drawer; Set a reminder to review your marketing plan regularly.

To write an effective marketing plan you need discipline, time and concentration. The process may seem difficult, but it is also rewarding, creative and even fun!